2012 I put together a Print Directory for CHEO – Complementary Health Education Organization
I also do ads, directories, banners, etc… using Adobe InDesign
By: Shawn Davari
Psychology behind the colors that can make or break your website’s success.
Did you know that the values associated with colors can have a significant impact on your website’s success? And did you know that you can change your visitor’s feeling, mood and reaction by using different colors on your website?
Some professional web designers do not realize the impact that a single color can have on their project when designing a website for their clients. In reality, the meaning of colors will send the first message of your website to your visitors. You don’t have to be a genius to find out why since it is obvious that the first thing they (visitors) see is the color of your site!
I have studied one hundred visitors to evaluate their patience for uploading a web page. First, I tried a plain black background page and the average waiting time was up to 2.47 seconds. Then I tried a plain white background page and the average wait time for uploading the web page increased to 4.89 Seconds.
The reason is just fear. People are afraid from black and darkness and they feel vulnerable when they see a plain black page. I won’t go in detail about this subject in this article but if you would like to know more you can always visit our site at websitedevelopmenttech.com and get more information about color psychology.
What color should you use when designing your website?
Before answering this question you should do some research about your target audiences and find out about their character, behavior, mood, emotion … etc. I’m not asking you to go and find each individual and interview them to find out their feelings and emotions. All you need to do is find the answer of these two questions:
1. What is the market segmentation that you are targeting?
d. Geographic location
2. Why are they coming to your website?
Let’s take a closer look at these two questions.
A. Market Segmentation:
a. Age: What is the most appropriate color for the age group that your website is targeting.
b. Gender: Men and Women have different taste and they react differently to colors. For example, the color pink is more appealing to women.
c. Culture: Colors mean different things to different cultures around the world. People associate colors to special events in their culture. For example, white is the symbol of purity and virtue in some cultures while in others white is associated with mourning and grief.
d. Geographic Location: Sometimes geographic location can change people’s interpretation of certain colors. For example, people that are living in a desert area tend to be more passionate toward bright colors from yellow to orange vs. people that are living in the mountains.
B. Why are they coming to your website?
a. That is a very important question which determines the mood and feeling of your visitors. For example, people go to a lawyer’s or a doctor’s website because they have a problem and they want to be FIXED. This means they are not really excited or happy about that issue. Although, this may not be the case all the time there are some exceptions such as plastic surgeons, patent attorneys… etc.
As a designer, once you know your target markets then you can decide what color to choose to get the best possible outcome for your site. Sometimes you may end up changing some colors that you thought would be interesting to your visitors.
Remember, no matter how much you know and how hard you try, there is no guarantee that you can make it the first time. That is why it is important to monitor the results of your website and know how visitors are interacting with your site so you can change your mistakes and learn from it.
Shawn Davari offers expert advice on internet marketing, website design, and search engine optimization. You can subscribe to 6 weeks FREE optimization workshop by visiting his website at California Web Designer where you will find a great deal of free information on Internet Marketing, SEO, and website design.
Article Source: – Free Website Content
By: Joshua Watson
10 Easy Tips to Help You Profit From Your Website.
Hundreds of thousands of webmasters across the world make money online with their websites. Why not you? Here are 10 easy tips that you can use on your website to make it profitable. As with any good website however, you first need quality original content!
1. Google AdSense – Make money selling advertising space. While banner ads are not worth your time for the most part, Google AdSense is. Many web site owners make a comfortable living off of AdSense profit alone.
2. Affiliate Marketing – Make money referring your website traffic to other websites. Don’t have a product? That is 100% O.K. Just add someone else product to your site by joining an affiliate program and forget about it. If you have related content (free information) you will see a slow trickle of income from your affiliate links.
3. Write an eBook – Sell your own idea or product. I know it sounds like a day dream, but people do this all the time. In fact, it is the most common method that people use to make money. Write an eBook, offer consultations, or make something people will use. In this category, you are only limited by your imagination.
4. Create an online directory – Sell text links. Add a directory area to your site and offer to place links to other web sites for a small fee.
5. Become a Paid Blogger. Offer to blog for companies. Blogging is fast becoming an important link building strategy for online companies. There are hundreds of small businesses that could benefit from a professional blog but, do not have the resources to hire a full time employee. You have a website, put it to use!
6. Open your own eBay store. Buy low, sell high. There is no easier place to sell than online with your own eBay store. You can concentrate on a particular type of product like coins and antiques or you can sell a wide variety.
7. Host an online competition. Offer prizes for the first, second and third place winners. Your competition can be on almost anything. Think of a way to offer a competition, create a small entry fee and you are set!
8. Create a member only area. You can create a members only site about anything from Fan Clubs, Online Newsletters, Courses and Training, Stock Trading Tips, Dating Sites, Personal Advice, Horoscopes, Family Trees, and so on. Again, your only limitation is your imagination. If you have a site already up and running, offer something in your paid member’s area that they cannot easily get for free.
9. Begin a paid advice service. Free information is great and will draw readers to your site. Once there, help the reader out with some basic information. Save the real “meat” for those that are willing to pay a small fee.
10. Sell your site. Why drag on a project for years when you can get in, get out and turn a quick (albeit smaller) profit? Create your site, get it listed in the search engines, make sure you get a few dollars a week in online advertising and sell your site for a few thousand dollars.
Joshua Watson is the author and webmaster for both Making Money Online and www.urhowto.com websites. In addition to being a webmaster for over 10 years, Joshua has also worked as an Engineer for ABC and Dish Network as well as a Project Manager for AOL Broadband. He can be contacted via email at email@example.com
Article Source: http://www.ArticleGeek.com – Free Website Content
Small business owners need to monitor whether their investment in a website is providing a good return. Are your products and services easy to buy? If they aren’t, you are wasting time and money and probably doing more harm than good.
Ask yourself the following five questions to see whether it’s time for a redesign:
About Digital Media Works
Digital Media Works, Inc. (www.DigMediaWorks.com) is an Internet marketing and design firm that specializes in solutions for high tech and e-commerce companies. A seasoned 25+ year management/marketing professional, founder Stephanie Diamond is experienced in building profits in a broad range of product and services businesses. She created a highly successful line of multimedia software products that sold millions of copies for America Online, and has developed unique business strategies and products for a variety of companies, including AOL Time Warner, Redgate New Media and Newsweek, Inc.
What is The Concept Behind CSS?
The concept behind CSS (a.k.a. cascading style sheets or style sheets) is really simple. CSS allows you to create a single document of code, similar to an HTML file, that lets you specify the colors, fonts, backgrounds, etc. of a web page. The CSS file is then linked to from the web page(s) that you want to have the same styles that you specify.